What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …
In our last video blog, we talked about the importance of measuring product reviews during the product development phase. But how can you use product reviews once a product is in the sales cycle to see how you stack up against competition? If you’ve ever taken a Business 101 class, you’ll know that performing a …
How to do a Competitor SWOT Analysis [Fuelband Example – VIDEO] Read More »
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product is a long-term success. Very early in the product development stages, you should be analyzing your competitors’ products. Watch the video to understand how Channel Signal …
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO] Read More »
Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe that negative reviews cause little or no damage. The first assumption is true. The second is not. Channel Signal looked into its substantial database of reviews and came up with …
If 85% of Reviews are Positive, What Moves Prospects? Read More »
So you think you know product reviews? Read this blog or watch this video and we guarantee you’ll learn something new. These are the latest stats about product reviews and product review usage by shoppers. Brands and retailers who aren’t paying attention to theirs, take heed. What Consumers Look For Over 90% of Americans read …
You Thought You Knew: Product Review Usage [VIDEO/STATISTICS] Read More »
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re using them a lot (Pew). But what’s the value of this stream of consciousness for brands? Channel Signal has historically been on the cutting edge of pushing brands to get insights from …
The Quality of Information in Product Reviews Trumps Social Media Read More »
70% of consumers trust online product reviews (Nielsen). And 88% of consumers consult product reviews when researching to buy (Accenture). Now these stats have been consistently going up for the last 10 years. Product reviews and their power are here to stay. And that means if a brand has low volume, only appearing in a …
This is an archived post. Channel Signal has transitioned into a product review monitoring platform to better serve our customers. If you are a brand, manufacturer or retailer, check us out at www.channelsignal.com. It wasn’t long ago that finding gluten free foods—those made without cereal grains like wheat—on a menu or in a grocery store …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. Music festivals are now a big thing in the United States. Consequently, outdoor brands are hard at work to be involved…with sponsorhip dollars, booths and the resulting exposure to the large crowds …
Summer Festival Water Availability as Reported by Consumers Online Read More »
Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a third party. No one is asking leading questions. It is authentic. Focus Groups are not as effective anymore simply because companies realize that group dynamics …
