Welcome to the new ChannelSignal.com! Whether you’re a first time visitor or a regular, you may have noticed our new look. The new ChannelSignal.com was designed with you—the brand—in mind. We spent months analyzing how our customers are using the Channel Signal platform so we can convey those benefits in the messaging and imagery on …
3 Things We Love Most About the New ChannelSignal.com Read More »
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this article from Forbes. Being in the business of aggregating and analyzing product reviews, I want to clear the air once and for all: Are Product …
Are Most Reviews Either Very Positive or Very Negative? Read More »
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin have been seeing one another at trade shows for years. Last month, their paths crossed again when the two of them served on a panel …
Hear CEO Paul Kirwin on the Channel Mastery Podcast Read More »
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields Select exactly the criteria you want to analyze with our new multi-select tool. Filter Out Duplicate Reviews Review syndication might be great for marketing …
Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of uncalculated success is still possible, but less likely. Today’s markets are flooded with new product innovations. In order to succeed, most new products will need to …
How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford) Read More »
“Paul Kirwin is a serial entrepreneur with a strong track record for building companies that have fundamentally changed the way retail companies sell their products, and the way we consumers buy them.” — Jeremy Jensen, The Adventurepreneur Playbook The Adventurepreneur Playbook podcast goes in depth with entrepreneurs who have followed their passions and turned them into brands. …
Channel Signal CEO Paul Kirwin Featured on Adventurepreneur Playbook [Podcast] Read More »
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …
Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond Read More »
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t we think of that?”. From sustainable products to throwback redesigns and a plethora of gadgets connected to the IoT, this year’s batch of gold, silver …
Product Design Awards vs. Product Reviews for Those Same Products Read More »
As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers shared closure plans with the public. One after another…almost as fast as you can “buy now with one click”, the effect of Amazon and e-commerce is now the elephant in …
People—lots of them—are eating Tide Laundry Pods. On purpose. There. I said it out loud. I was almost too embarrassed to write this post, except that every word is true. In fact, there were 12,000 Poison Control calls for people ingesting laundry pods in 2017. The stunt is one of many dangerous social media challenges …
Tide Pods, Dangerous Social Media Challenges & Amazon’s Responsibility Read More »
