What’s Happening Now As more consumers are being driven online to shop during these first weeks of the Covid-19 pandemic, we are accruing valuable feedback from a growing set of data in customer reviews. Over the weekend alone, the total number of reviews that mention the pandemic nearly doubled, giving targeted insight to what people …
Two Weeks We are closing in on the two-week mark since President Trump announced a state of national emergency due to the Coronavirus pandemic here in the U.S. and we are already seeing widespread impact on the American economy. While it’s still early in this crisis, there are already signs that this may reshape the …
Experts Predict Uptick in Online Shopping Amid COVID-19 Crisis Read More »
Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …
Product Reviews are Leading Indicators of a Product’s Performance Read More »
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up to this past year. CEO Paul Kirwin’s Book Continues to Receive Praise After it hit the shelves (and ebooks) in October of 2018, Paul Kirwin’s …
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then picked up by the media. Here’s the full story. A young mother wakes up to a surprise from her husband on Christmas morning: a Peloton …
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …
Runner-to-Runner: Shoes Must Work With Custom Orthotics Read More »
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box” Read More »
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews Read More »
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do with your Amazon product detail page? Everything. Let me explain. Why Your Brand’s Amazon Detail Page Matters If you’re a brand or manufacturer, know this: …
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page Read More »
