Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and other websites have used algorithms to determine which reviews will help the customer make a decision to buy. At Channel Signal, we make it our …
Amazon first started allowing consumers to post product reviews in 1995. Ever since then, product reviews have steadily been gaining traction as a business performance metric. Every department of a B2C product company can use the information gained from measuring reviews: Sales teams push the products reviewers love into sales channels, knowing they will be making a bigger …
Study: Product Reviews the Newest Predictive Stock Indicator Read More »
Maintaining the integrity of a brand is one of the most challenging roles any marketing team faces. Counterfeit products are not anything new, and as we reported last week, companies like Birkenstock and others are doing their part to put an end to counterfeiting online. No matter what you call them—knockoffs, fakes, or imitations—thousands of brands have …
How to Find Counterfeit Products Online via Your Product Reviews Read More »
As a 240 year old company, you can imagine Birkenstock has had to overcome a gamut of issues in its lifetime. In today’s changing face of global e-commerce, Birkenstock has been presented with a new challenge for the ages. To stay relevant with sites like Alibaba and Rakuten, Amazon is now allowing Chinese manufacturers to sell directly …
Birkenstock Leaves Amazon & Early Signs of Counterfeit Products Read More »
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we shop. Certain products are funny by nature. Take the infamous banana slicer. While this invention may have been useful enough for someone to financially back its …
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …
U.S. Advertising Statistics Wildly Out of Touch with Consumers Read More »
The odds are your company is measuring all types of KPIs (Key Performance Indicators). From Inventory Churn, Market Share, Conversion, Daily Sales, Gross Revenue and a host of others, you measure every metric in the book. What may be missing is understanding the Voice of the Customer. Paul Kirwin talks briefly about two company KPIs …
A week after the Environmental Working Group released its Annual Guide to Sunscreens, the news that 75% of the products out there offer poor protection or have “worrisome ingredients” has gone viral. The article has been picked up by Mother Jones, Live Strong, Cosmopolitan, countless news sites, blogs and social media profiles – especially moms …
No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing sales, what are brands missing when they don’t measure reviews about their products?
As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …
