omni-channel

Home Depot Omnichannel Strategy

Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016

Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …

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Omni-Channel Environment

How Consumers Use Product Reviews in Today’s Omni-Channel Environment

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …

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2017 Retail Store Closures

Macy’s to CVS: Impressive List of 20 Retail Stores Closing in 2016-2017

Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to mass store closing announcements in the last six months. Here are the latest to join the list of retail stores closing in 2016 and 2017. 20 …

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target product review omnichannel

REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …

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