Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin have been seeing one another at trade shows for years. Last month, their paths crossed again when the two of them served on a panel …
Hear CEO Paul Kirwin on the Channel Mastery Podcast Read More »
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about gym memberships, but gets distracted. Meanwhile, his co-worker Jenny has lost 10 pounds. He notices on her Facebook feed that she has been posting stats …
7 Decision-Making Factors in the Customer Buying Journey Read More »
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016 Read More »
With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …
How Consumers Use Product Reviews in Today’s Omni-Channel Environment Read More »
We got incredible feedback from last month’s article about retail stores closing. Our list of 20 retailers shuttering doors en masse might be just the tip of the iceberg. We have an inkling we’ll be seeing headlines about closures for years to come. Although it’s important to remember that e-commerce makes up just 7.7%1 of all retail sales, …
Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to mass store closing announcements in the last six months. Here are the latest to join the list of retail stores closing in 2016 and 2017. 20 …
Macy’s to CVS: Impressive List of 20 Retail Stores Closing in 2016-2017 Read More »
Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …
REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy Read More »
