We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …
Consumers Find their Personal Stories Mirrored in Reviews Read More »
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product reviews, good or bad, into product sales with the #1 product review aggregation and analysis service. There’s gold in these stars. Mine it with Channel Signal. …
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »
What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …
Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe that negative reviews cause little or no damage. The first assumption is true. The second is not. Channel Signal looked into its substantial database of reviews and came up with …
If 85% of Reviews are Positive, What Moves Prospects? Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. White Girl Uniform For better or worse, there is an emerging fashion trend you should know about. It entails wearing technical, high performance apparel in everyday, relaxed settings. To the online social …
