customer service

15 Companies Who May Be Missing the Boat on Product Reviews

We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …

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How Your Departments Use Aggregated Product Reviews [VIDEO]

Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t be spent on extracting, transforming, analyzing and presenting analytics. It should be spent¬†acting upon the insights garnered. And if you’re a brand or manufacturer, one …

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product reviews and sales

Whiteboard Wednesday: The Power of Product Reviews [VIDEO]

    79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by eCommerce sites. This real-time volume of information supplied by consumers who have purchased a product is gold. Gold on two fronts. 1. Product Performance metrics …

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