The gift-giving season of 2015 has come to an end. Your company has likely been on vacation for the better part of the last month, but as you get back into the swing of things, there is still one gift you can give that will last all year long. We’re talking about the gift of …
Measuring Consumer Product Reviews is a Gift to These 4 Departments [VIDEO] Read More »
If I had a nickel for every company who’s said they don’t need to measure consumer feedback because they “read reviews every day”, I’d have at least a five-spot. Coffee, anyone? I don’t care who or how many people within your company are reading your product reviews. Until they are aggregated into one platform that …
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …
15 Companies Who May Be Missing the Boat on Product Reviews Read More »
Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t be spent on extracting, transforming, analyzing and presenting analytics. It should be spent acting upon the insights garnered. And if you’re a brand or manufacturer, one …
How Your Departments Use Aggregated Product Reviews [VIDEO] Read More »
79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by eCommerce sites. This real-time volume of information supplied by consumers who have purchased a product is gold. Gold on two fronts. 1. Product Performance metrics …
Whiteboard Wednesday: The Power of Product Reviews [VIDEO] Read More »
