customer service

You’ve got to get it right the first time

Back in the day, in the early 1900s, to be exact, Harry Gordon Selfridge of Selfridges & Co. in London is believed to have coined the phrase, “the customer is always right.” Harry was a trailblazer in the retail industry—his vision was to make shopping fun, transforming it into an experience. His department store became …

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Negative Reviews

Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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Q4 Sales Revenue Measurement

This Metric Will Tell you Why Q4 Sales Revenue is Up or Down

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …

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birkenstock

Birkenstock Leaves Amazon & Early Signs of Counterfeit Products

As a 240 year old company, you can imagine Birkenstock has had to overcome a gamut of issues in its lifetime. In today’s changing face of global e-commerce, Birkenstock has been presented with a new challenge for the ages. To stay relevant with sites like Alibaba and Rakuten, Amazon is now allowing Chinese manufacturers to sell directly …

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product review actions

What do Brands do with Online Product Reviews? [VIDEO]

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …

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