Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then picked up by the media. Here’s the full story. A young mother wakes up to a surprise from her husband on Christmas morning: a Peloton …
Join our live webinar November 14th to explore the impact of your bad product reviews. Sign up here. You know 1- & 2-star reviews are bad. When asked, most people will tell you they believe 1- and 2-star reviews have a negative impact on their business. But, rather than using metrics, it’s typically more …
Calculate the Financial Impact of Your Negative Reviews Read More »
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …
Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond Read More »
Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example. For all the love and brand loyalty built over the years, some consumers simply choose to go the alternate route. To not be one of …
The Worst Kind of One Star Product Review You Can Get Read More »
The GoPro Hero5 was released on October 2, 2016 with a price tag of $399.99. As a company, GoPro has come a long way since it was founded by Nick Woodman in 2002, out of a desire to get better surfing photos on his trip to Australia. But GoPro has hit rough waters of late, prompting …
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. Music festivals are now a big thing in the United States. Consequently, outdoor brands are hard at work to be involved…with sponsorhip dollars, booths and the resulting exposure to the large crowds …
Summer Festival Water Availability as Reported by Consumers Online Read More »
