Experience Driven Strategy Archives - Page 5 of 7

Study: Product Reviews the Newest Predictive Stock Indicator

Experience Driven Strategy / By Channel Signal

Amazon first started allowing consumers to post product reviews in 1995. Ever since then, product reviews have steadily been gaining traction as a business performance metric. Every department of a B2C product company can use the information gained from measuring reviews: Sales teams push the products reviewers love into sales channels, knowing they will be making a bigger …

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How to Find Counterfeit Products Online via Your Product Reviews

Experience Driven Strategy / By Channel Signal

Maintaining the integrity of a brand is one of the most challenging roles any marketing team faces. Counterfeit products are not anything new, and as we reported last week, companies like Birkenstock and others are doing their part to put an end to counterfeiting online. No matter what you call them—knockoffs, fakes, or imitations—thousands of brands have …

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Two KPIs Your Company Is Overlooking [VIDEO]

Experience Driven Strategy / By Channel Signal

The odds are your company is measuring all types of KPIs (Key Performance Indicators). From Inventory Churn, Market Share, Conversion, Daily Sales, Gross Revenue and a host of others, you measure every metric in the book. What may be missing is understanding the Voice of the Customer. Paul Kirwin talks briefly about two company KPIs …

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How to Analyze Product Review Feedback [VIDEO]

Experience Driven Strategy / By Paul Kirwin

Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have no idea what the true voice of the customer is with regard to product performance. They don’t know why products are failing or why products …

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What are you Missing by Not Measuring Product Reviews? [INFOGRAPHIC]

Experience Driven Strategy / By Channel Signal

No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing sales, what are brands missing when they don’t measure reviews about their products?

Responding to Negative Reviews: Do or Don’t?

Experience Driven Strategy / By Channel Signal

As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …

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What do Brands do with Online Product Reviews? [VIDEO]

Experience Driven Strategy / By Paul Kirwin

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …

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REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy

Experience Driven Strategy / By Channel Signal

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …

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product reviews and different departments

Measuring Consumer Product Reviews is a Gift to These 4 Departments [VIDEO]

Experience Driven Strategy / By Channel Signal

The gift-giving season of 2015 has come to an end. Your company has likely been on vacation for the better part of the last month, but as you get back into the swing of things, there is still one gift you can give that will last all year long. We’re talking about the gift of …

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Four Ways to Use the Crowd for Innovation

Experience Driven Strategy / By Channel Signal

A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is even more difficult is finding the right solution. Fortunately for us, there are many resources that leverage the sentiment of the crowd to not only …

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