They say money can buy anything, and that includes positive reviews for your product. However, Amazon is suing 1,114 “John Does” who have written ‘false’ product reviews via the site fiverr.com. Amazon prides itself not only for product being shipped quickly but also for having the largest number of product reviews, legitimate reviews. Amazon even …
If I had a nickel for every company who’s said they don’t need to measure consumer feedback because they “read reviews every day”, I’d have at least a five-spot. Coffee, anyone? I don’t care who or how many people within your company are reading your product reviews. Until they are aggregated into one platform that …
While consumer product reviews run around 80% positive for all our clients, using the Channel Signal platform is often the first time our clients are exposed to significant numbers of negative reviews about their own products. This leads to frequent conversations about how best to deal with the negatives. Here are two suggestions. First, mine …
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product is a long-term success. Very early in the product development stages, you should be analyzing your competitors’ products. Watch the video to understand how Channel Signal …
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO] Read More »
Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe that negative reviews cause little or no damage. The first assumption is true. The second is not. Channel Signal looked into its substantial database of reviews and came up with …
If 85% of Reviews are Positive, What Moves Prospects? Read More »
So you think you know product reviews? Read this blog or watch this video and we guarantee you’ll learn something new. These are the latest stats about product reviews and product review usage by shoppers. Brands and retailers who aren’t paying attention to theirs, take heed. What Consumers Look For Over 90% of Americans read …
You Thought You Knew: Product Review Usage [VIDEO/STATISTICS] Read More »
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re using them a lot (Pew). But what’s the value of this stream of consciousness for brands? Channel Signal has historically been on the cutting edge of pushing brands to get insights from …
The Quality of Information in Product Reviews Trumps Social Media Read More »
70% of consumers trust online product reviews (Nielsen). And 88% of consumers consult product reviews when researching to buy (Accenture). Now these stats have been consistently going up for the last 10 years. Product reviews and their power are here to stay. And that means if a brand has low volume, only appearing in a …
Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t be spent on extracting, transforming, analyzing and presenting analytics. It should be spent acting upon the insights garnered. And if you’re a brand or manufacturer, one …
How Your Departments Use Aggregated Product Reviews [VIDEO] Read More »
79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by eCommerce sites. This real-time volume of information supplied by consumers who have purchased a product is gold. Gold on two fronts. 1. Product Performance metrics …
Whiteboard Wednesday: The Power of Product Reviews [VIDEO] Read More »
