Experience Driven Strategy

competitor's customer

Your Customers Just Told You Why They Chose the Competition

When it comes to competitive analytics tools in 2018, the possibilities are endless. From market research and surveys to social media monitoring and keyword rankings, every new competitive metric claims to deliver business-altering insights. That’s all well and good, but where does the customer come into play? We know that customers trust one another over all other …

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Fake reviews don't matter

Some Reviews are Fake: Three Reasons that Doesn’t Matter

News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving those “pay for review” services further into the dark spaces of the internet. The practice is said to be happening just as frequently, if not …

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Polarized Reviews

Are Most Reviews Either Very Positive or Very Negative?

In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this article from Forbes. Being in the business of aggregating and analyzing product reviews, I want to clear the air once and for all: Are Product …

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market analysis new product development

How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford)

Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of uncalculated success is still possible, but less likely. Today’s markets are flooded with new product innovations. In order to succeed, most new products will need to …

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Negative Reviews

Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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product design awards

Product Design Awards vs. Product Reviews for Those Same Products

As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t we think of that?”. From sustainable products to throwback redesigns and a plethora of gadgets connected to the IoT, this year’s batch of gold, silver …

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From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors?

Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them for lunch, but just one half at a time. I’ve tried every which way to wrap the other half in plastic and save it for …

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