Channel Signal, Author at Channel Signal

REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy

Experience Driven Strategy / By Channel Signal

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …

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product reviews and different departments

Measuring Consumer Product Reviews is a Gift to These 4 Departments [VIDEO]

Experience Driven Strategy / By Channel Signal

The gift-giving season of 2015 has come to an end. Your company has likely been on vacation for the better part of the last month, but as you get back into the swing of things, there is still one gift you can give that will last all year long. We’re talking about the gift of …

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Four Ways to Use the Crowd for Innovation

Experience Driven Strategy / By Channel Signal

A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is even more difficult is finding the right solution. Fortunately for us, there are many resources that leverage the sentiment of the crowd to not only …

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Why is Amazon Suing Fake Reviewers?

Experience Driven Strategy / By Channel Signal

They say money can buy anything, and that includes positive reviews for your product. However, Amazon is suing 1,114 “John Does” who have written ‘false’ product reviews via the site fiverr.com. Amazon prides itself not only for product being shipped quickly but also for having the largest number of product reviews, legitimate reviews. Amazon even …

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“Webrooming” Means Revenue for Brick & Mortar Retailers

Today's Consumer Journey / By Channel Signal

Like many people, I start most of my purchases online, webrooming. Webrooming is the process of using the internet to become more educated about a product before making a purchase. Typically, consumers will look at multiple websites, reviews, blog posts or forums to determine which product best fits their needs. Once the product has been …

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Why is the TSA on Yelp? Answer: Money

Today's Consumer Journey / By Channel Signal

It sounds like the setup for joke but it’s true: your experiences with the Transportation Security Administration, possibly the most reviled government entity this side of the IRS, can now be reviewed on Yelp. There’s a lot to be gleaned from careful analysis of the reviews written by your customers, but why would TSA subject …

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The ROI of Measuring Consumer Product Reviews

Experience Driven Strategy / By Channel Signal

If I had a nickel for every company who’s said they don’t need to measure consumer feedback because they “read reviews every day”, I’d have at least a five-spot. Coffee, anyone? I don’t care who or how many people within your company are reading your product reviews. Until they are aggregated into one platform that …

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Making the Most of Bad Product Reviews

Experience Driven Strategy / By Channel Signal

While consumer product reviews run around 80% positive for all our clients, using the Channel Signal platform is often the first time our clients are exposed to significant numbers of negative reviews about their own products. This leads to frequent conversations about how best to deal with the negatives. Here are two suggestions. First, mine …

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5 Funny Product Reviews for your Friday

Case Studies / By Channel Signal

New Related Content: 7 Funny Product Reviews & What Brands Can Learn It’s Friday. It’s summer. And we’re working. Ugh! What better time for a few laughs with some of the funniest product reviews we’ve ever read. 1. Approximately 1 Death Per User When reviewers got ahold of the AutoExec Wheelmate Steering Wheel Work Surface Tray, the …

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15 Companies Who May Be Missing the Boat on Product Reviews

Case Studies / By Channel Signal

We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations who appear to be missing the boat on product reviews. They all offer e-commerce on their websites, but aren’t collecting and displaying product reviews. Question …

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