Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of choice. But how are shoppers doing their online buying? A recent study shows that more than 50% of purchasing is now done on mobile devices. People are not only spending …
How accessible are reviews on your mobile device? Read More »
Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect on the way it has transformed our lives. Technology has enabled many of us to stay home, safely in our bubbles, and operate “as normal.” We work on Zoom, stream …
People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, up 20% from the previous year. Because of this, more and more consumers are now using their mobile devices to shop online. In fact, 50% of e-commerce is now done …
Online Shoppers are Dropping the Desktop for Smartphones Read More »
Product returns are the new normal and they are reshaping how consumers purchase online. With e-commerce at an all time high, customers are using their homes as a dressing room for their online purchases. Consumers are purchasing multiple sizes, colors and styles, keeping what they like and returning the rest. On average, 4% of current Channel …
