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running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

Case Studies / By

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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High Rises in Manhattan

The Facebook & Wells Fargo Apology Tour of 2018

Today's Consumer Journey / By

Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …

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Retail Closures Timeline

American Apparel to Walgreens: A Timeline of 52 Mass Retail Store Closures Announced 2016 to February 2018

Today's Consumer Journey / By

As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers shared closure plans with the public. One after another…almost as fast as you can “buy now with one click”, the effect of Amazon and e-commerce is now the elephant in …

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What moves people

Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People

Today's Consumer Journey / By

In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery from the recession than about Bush’s success in Desert Storm. Political strategist James Carville coined the phrase “the economy, stupid”. That strategy won the White House for …

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From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors?

Experience Driven Strategy / By

Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them for lunch, but just one half at a time. I’ve tried every which way to wrap the other half in plastic and save it for …

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Buyer Centric Strategy

Your Company May Not Be as Buyer Centric as You Think

Experience Driven Strategy / By

Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of this information comes from people who have a limited degree of interest or have been incentivized monetarily or with free product. Worse yet, some have …

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