As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t we think of that?”. From sustainable products to throwback redesigns and a plethora of gadgets connected to the IoT, this year’s batch of gold, silver …
Product Design Awards vs. Product Reviews for Those Same Products Read More »
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than ever for CEOs to be close to the buyer. One way for them to achieve this is by monitoring product reviews. Consumers buy products and …
Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine which of your e-commerce partner sites allow comments. Amazon allows comments, and even has an “official comments” pilot program for brands and manufacturers. Sites such as Best Buy, Home …
10 Mistakes to Avoid when Responding to Negative Product Reviews Read More »
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we shop. Certain products are funny by nature. Take the infamous banana slicer. While this invention may have been useful enough for someone to financially back its …
It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in the outdoors. Alas, it’s time to reveal the most talked about moments by consumers this year. Channel Signal documents online consumer comments on social media (i.e. Twitter and Facebook), blogs, …
