review monitoring

Iceberg Effect: Product Reviews

Aggregate & Analyze 100% of Your Product Reviews, From Anywhere

When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate to measuring customer satisfaction with product reviews? One of the most actionable and influential metrics a brand can use to measure satisfaction is product reviews. But a …

Aggregate & Analyze 100% of Your Product Reviews, From Anywhere Read More »

Smartwool kick

Silence and Consequences: The Smartwool Experiement

Okay. I’ve thought a lot about this post. The Smartwool Experiment. If you don’t know what it is, go to Beck Tench’s blog, The Smartwool Experiment. You should read up. Why? Because if companies don’t learn this lesson it will happen to them in the outdoor recreational space.First, SmartWool is a very good company. Have followed …

Silence and Consequences: The Smartwool Experiement Read More »