Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …
Product Reviews are Leading Indicators of a Product’s Performance Read More »
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is …
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising Read More »
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different body types has come under fire from customers (“women don’t need to be categorized all the time”). Innovative? Sure. Wanted by the customer base? Apparently …
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment Read More »
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives the company direct access to the consumer’s experience, and allows them to adjust accordingly. After a product is launched, this line of communication can break …
Product reviews address real issues faced by the customer. When leaving reviews, consumers take time to craft well thought out and detailed reviews. Unlike social posts which tend to be a stream of consciousness, product reviews offer a hard metric companies can use to improve product design, new product development, sales and customer service. Channel Signal …
8 Topics Consumers Discuss in Product Reviews [VIDEO] Read More »
