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market analysis new product development

How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford)

Experience Driven Strategy / By

Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about faster horses. This type of uncalculated success is still possible, but less likely. Today’s markets are flooded with new product innovations. In order to succeed, most new products will need to …

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Adventurepreneur Playbook Podcast

Channel Signal CEO Paul Kirwin Featured on Adventurepreneur Playbook [Podcast]

Press Releases / By

“Paul Kirwin is a serial entrepreneur with a strong track record for building companies that have fundamentally changed the way retail companies sell their products, and the way we consumers buy them.” — Jeremy Jensen, The Adventurepreneur Playbook The Adventurepreneur Playbook podcast goes in depth with entrepreneurs who have followed their passions and turned them into brands. …

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Ford

Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment

Experience Driven Strategy / By

Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different body types has come under fire from customers (“women don’t need to be categorized all the time”). Innovative? Sure. Wanted by the customer base? Apparently …

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