e-commerce

Why Product Reviews Matter in 2019

Why Product Reviews Matter More Than Ever in 2019

As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …

Why Product Reviews Matter More Than Ever in 2019 Read More »

Ecommerce Conversations Podcast

Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast]

Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media.¬†The Ecommerce Conversations podcast, which “interviews interesting personalities in the ecommerce space”, recently covered the subject. Past episodes have featured representatives from Amazon, Yahoo, Channel Advisor, Cisco, Alibaba, Etsy and Microsoft Bing. In this …

Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast] Read More »

super bowl affects retail sales

NRF Releases Astonishing Super Bowl Retail Sales Numbers

The National Retail Federation is the world’s largest retail trade association, and they have just released some astounding statistics around retail and this weekend’s Super Bowl match up between the Seattle Seahawks and the New England Patriots. What do these numbers mean for retailers, and how can they prepare and capitalize on the opportunities presented? …

NRF Releases Astonishing Super Bowl Retail Sales Numbers Read More »

Emergency Preparedness

What Amazon’s Holiday Outdoor Bestsellers Say About Us

On the day after Christmas, Amazon published a press release¬†summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth of its Amazon Prime program and other statistics, but we were more interested in what was happening in the outdoor recreation space. The bestselling outdoor products on Amazon are very …

What Amazon’s Holiday Outdoor Bestsellers Say About Us Read More »