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consumers

What moves people

Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People

Today's Consumer Journey / By

In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery from the recession than about Bush’s success in Desert Storm. Political strategist James Carville coined the phrase “the economy, stupid”. That strategy won the White House for …

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VOC Benchmarking

How to Benchmark the Voice of the Customer

Experience Driven Strategy / By

Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools include surveys, focus groups, customer service reports and athlete or celebrity endorsements, among others. However, collecting and measuring the true Voice of the Buyer (VOB) …

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how to analyze reviews

How to Analyze Product Review Feedback [VIDEO]

Experience Driven Strategy / By

Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have no idea what the true voice of the customer is with regard to product performance. They don’t know why products are failing or why products …

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brands need to bridge the gap

Brands are Out of Sync with Shoppers [VIDEO]

Today's Consumer Journey / By

What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …

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