Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of VoC is what we like to call “the true Voice of the Buyer”. While surveys and interviews are conducted with buyers, they are subject to …
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than ever for CEOs to be close to the buyer. One way for them to achieve this is by monitoring product reviews. Consumers buy products and …
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different body types has come under fire from customers (“women don’t need to be categorized all the time”). Innovative? Sure. Wanted by the customer base? Apparently …
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment Read More »
Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine which of your e-commerce partner sites allow comments. Amazon allows comments, and even has an “official comments” pilot program for brands and manufacturers. Sites such as Best Buy, Home …
10 Mistakes to Avoid when Responding to Negative Product Reviews Read More »
noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on this blog. You could say it’s our thing. But just because we live to help brands measure their product reviews does not mean we recommend …
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives the company direct access to the consumer’s experience, and allows them to adjust accordingly. After a product is launched, this line of communication can break …
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about gym memberships, but gets distracted. Meanwhile, his co-worker Jenny has lost 10 pounds. He notices on her Facebook feed that she has been posting stats …
7 Decision-Making Factors in the Customer Buying Journey Read More »
The GoPro Hero5 was released on October 2, 2016 with a price tag of $399.99. As a company, GoPro has come a long way since it was founded by Nick Woodman in 2002, out of a desire to get better surfing photos on his trip to Australia. But GoPro has hit rough waters of late, prompting …
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we shop. Certain products are funny by nature. Take the infamous banana slicer. While this invention may have been useful enough for someone to financially back its …
