When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your products are doing in relation to the competition includes monitoring common themes that pop up in negative and positive reviews, understanding what customers are searching …
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives the company direct access to the consumer’s experience, and allows them to adjust accordingly. After a product is launched, this line of communication can break …
The GoPro Hero5 was released on October 2, 2016 with a price tag of $399.99. As a company, GoPro has come a long way since it was founded by Nick Woodman in 2002, out of a desire to get better surfing photos on his trip to Australia. But GoPro has hit rough waters of late, prompting …
File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …
What Ever Happened to the Sun Chips® Compostable Bag? Read More »
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate to measuring customer satisfaction with product reviews? One of the most actionable and influential metrics a brand can use to measure satisfaction is product reviews. But a …
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere Read More »
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have no idea what the true voice of the customer is with regard to product performance. They don’t know why products are failing or why products …
A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is even more difficult is finding the right solution. Fortunately for us, there are many resources that leverage the sentiment of the crowd to not only …
