amazon

super-bowl-commercials-2020

2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …

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amazon product control for brands

Ways to Gain Control Over Your Brand’s Amazon Product Detail Page

At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do with your Amazon product detail page? Everything. Let me explain. Why Your Brand’s Amazon Detail Page Matters If you’re a brand or manufacturer, know this: …

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unsafe foods prediction reviews

Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.

This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption. Food sales on the internet have increased in recent years, and with that has come an increase in reviews. When purchasing food online, consumers are …

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Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)

Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …

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Fake reviews don't matter

Some Reviews are Fake: Three Reasons that Doesn’t Matter

News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving those “pay for review” services further into the dark spaces of the internet. The practice is said to be happening just as frequently, if not …

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Comey Book Reviews

Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors?

At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 or 5 stars), which is well above Channel Signal’s across-industry average of 84%. With such a super-charged political author, it’s surprising the reviews aren’t more polarized. Upon investigation, it looks …

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Negative Reviews

Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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