The First of Its Kind In a press release this last week, the Federal Trade Commission filed its first case against a company paying for fake product reviews on Amazon, labeling them as fraudulent. A company called Cure Encapsulations, Inc. paid amazonverifiedreviews.com to produce fake reviews to keep the company’s product, garcinia cambogia, a weight …
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »
Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …
At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 or 5 stars), which is well above Channel Signal’s across-industry average of 84%. With such a super-charged political author, it’s surprising the reviews aren’t more polarized. Upon investigation, it looks …
Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors? Read More »
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding what shoppers want in the age of the consumer. Take Home Depot. Channel Signal recently wrote about how the home repair giant is taking an …
Home Depot Continues to Show it Understands Consumers Read More »
As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers shared closure plans with the public. One after another…almost as fast as you can “buy now with one click”, the effect of Amazon and e-commerce is now the elephant in …
In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery from the recession than about Bush’s success in Desert Storm. Political strategist James Carville coined the phrase “the economy, stupid”. That strategy won the White House for …
Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People Read More »
For as long as we’ve known, brick and mortar sales have been the big draw of Black Friday, the shopping experience and the tradition being the impetus. But shoppers’ own experiences, combined with how the media portrays long lines, a frenzied atmosphere and general chaos, motivated many to move to the alternative. The atmosphere of …
As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways as brands and retailers plan for the busy shopping season. Be sure to check out the full survey, which was conducted in September with over …
Deloitte: Wealthiest Households to Spend $2,226 this Holiday Season Read More »
