We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants Read More »
We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …
Consumers Find their Personal Stories Mirrored in Reviews Read More »
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then picked up by the media. Here’s the full story. A young mother wakes up to a surprise from her husband on Christmas morning: a Peloton …
Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital age, but digital is just the medium to connect humans to one another via massive platforms fueled by user-generated content. When it comes to product …
Tapping the Human Element Via Unstructured Data in Product Reviews Read More »
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product features are, of course, going to be at the top of the list of what people consider when shopping. Our new Artificial Intelligence tool shows …
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product reviews, good or bad, into product sales with the #1 product review aggregation and analysis service. There’s gold in these stars. Mine it with Channel Signal. …
It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is Barbara Millicent Roberts and that Handler’s children were named Barbara and Kenneth? Barbie is a flagship brand for toymaker Mattel. It is estimated that over …
As Barbie Turns 60, Mattel Aims to Stay On Trend With Consumers Read More »
In my new book, Standout in the Age of the Consumer, I make the case that there has been a major sea change in the marketplace, and it’s being largely ignored by companies. Over 74% of consumers read product reviews when making a purchase.(1) And 82% of them trust what other buyers are reporting on …
The Fall of Mass Advertising and the Rise of the Consumer Read More »
