Customer satisfaction matters for so many reasons, it’s hard to cover in a single blog post, but here goes. First and foremost, you want to retain customers, and an unhappy one is unlikely to make another purchase. Secondly, there’s the potential positive and negative implications of that customer telling their networks about you, aka word-of-mouth. …
Four Ways to Measure Customer Satisfaction Online Read More »
There are new rules of the game in the retail world, and it’s time to start playing by them or risk being demoted to the little leagues. Brands not playing by these rules may not think they’re feeling the effects, but the scales are tipping. Brands and retailers who don’t gain a better understanding of …
How Today’s Consumer Conversation Predicts Tomorrow’s Sales Read More »
On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to move inventory today, others understand that a key to their long-term success is to create products that people will speak highly of. It wasn’t that …
The Weight of Peer to Peer Conversations for Brands and Retailers Read More »
Okay. I’ve thought a lot about this post. The Smartwool Experiment. If you don’t know what it is, go to Beck Tench’s blog, The Smartwool Experiment. You should read up. Why? Because if companies don’t learn this lesson it will happen to them in the outdoor recreational space.First, SmartWool is a very good company. Have followed …
Silence and Consequences: The Smartwool Experiement Read More »
