The First of Its Kind In a press release this last week, the Federal Trade Commission filed its first case against a company paying for fake product reviews on Amazon, labeling them as fraudulent. A company called Cure Encapsulations, Inc. paid amazonverifiedreviews.com to produce fake reviews to keep the company’s product, garcinia cambogia, a weight …
A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to the Bottom“. Matt addresses the issue of widespread discounting during the holiday season. He says 2018 was the “most promotional” on record, with discounting happening …
For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and brick & mortar channels. However, it’s like looking in the rear view mirror while driving. Point-of-sale data is what happened and doesn’t record what is …
Quantifying User Experience in 2019 Means Predictive Analytics Read More »
As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …
Why Product Reviews Matter More Than Ever in 2019 Read More »
Adobe Analytics reports the following for 2018: $6.2 billion in just online sales on Black Friday (traditionally a retail holiday). Up 19.7% over last year. $6.4 billion on Saturday and Sunday in between, a new record for the biggest online shopping weekend in the U.S., up 23.6% over last year. $7.9 billion in just online sales on Cyber Monday, …
$20.5 Billion in 4 Days & Why I Wrote a Book [Paul Kirwin] Read More »
Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …
At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 or 5 stars), which is well above Channel Signal’s across-industry average of 84%. With such a super-charged political author, it’s surprising the reviews aren’t more polarized. Upon investigation, it looks …
Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors? Read More »
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding what shoppers want in the age of the consumer. Take Home Depot. Channel Signal recently wrote about how the home repair giant is taking an …
Home Depot Continues to Show it Understands Consumers Read More »
In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery from the recession than about Bush’s success in Desert Storm. Political strategist James Carville coined the phrase “the economy, stupid”. That strategy won the White House for …
Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People Read More »
