Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital age, but digital is just the medium to connect humans to one another via massive platforms fueled by user-generated content. When it comes to product …
Tapping the Human Element Via Unstructured Data in Product Reviews Read More »
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product features are, of course, going to be at the top of the list of what people consider when shopping. Our new Artificial Intelligence tool shows …
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us, with a range of holidays and events to capitalize on. Key Summer Selling Dates May Summer Sports: The first of May marks the unofficial start of …
From Mother’s Day to Back to School: The Bigger Meaning for Brands Read More »
Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made them sound out-of-touch, and awkward. Responses like, “hey Jim, sorry you didn’t like our product. Please call our 800 number and we will listen closely.” …
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is …
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising Read More »
It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are having a conversation on the retail sales floor. I believe this distance is ground zero.” It’s kind of a Da Vinci Code thing, but consumers and retail salespeople are almost …
I Founded 3Point5 on a Premise that is Already Outdated Read More »
Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies are relying on to drive important business decisions with regard to marketing, sales and product development. What we have learned is that data scientists spend …
In my new book, Standout in the Age of the Consumer, I make the case that there has been a major sea change in the marketplace, and it’s being largely ignored by companies. Over 74% of consumers read product reviews when making a purchase.(1) And 82% of them trust what other buyers are reporting on …
The Fall of Mass Advertising and the Rise of the Consumer Read More »
