This article originally appeared on the Forbes Technology Council Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping seasons are taking flight. And while last year, brands and consumers were significantly focused on inventory and supply chain disruptions, this year promises to start strong. Back-to-school sales are expected to …
How To Measure Your E-Commerce Rate Of Conversion Read More »
This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and that pace has only accelerated since Covid-19 struck. The rate of e-commerce penetration in the U.S. grew by 10 years in 90 days in 2020, reaching around 33%, according to …
This article appeared in the E-commerce Times on August 17, 2021, authored by Paul Kirwin. We’re in the dog days of summer and back-to-school promotions are in full swing. In any other year, we would share a collective sigh of annoyance as these early sales impinge on our summer vacations. But there’s a strong sense …
Back-to-School Spending and the Power of Peer Reviews Read More »
This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to buy their products. They attract shoppers to their websites, create smarter experiences, entice them to select their products and usher them to the checkout area. Unfortunately, more times than not, …
Since the pandemic, online research and buying by the consumer has skyrocketed. This has brought about a shopping cart abandonment problem. Only 30% of consumers who fill a shopping cart with product complete the sale. 70% abandon their shopping cart. What does this mean? If a company does $100 million in sales online, it means that …
Channel Signal has entered into an agreement with Active Interest Media for an exciting new program to carry momentum into the now critical channel of ecommerce. It’s called Gear360 and here’s how it works: Active Interest Media (AIM), long in the business of writing and publishing editorial reviews about product performance through its many publications, …
Channel Signal Strikes Innovative Deal To Bring New Power to the Point of Sale Read More »
Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we also recognize the concerns for our economy. Health and Finances are very much tied together as part of our overall wellbeing. Therefore, we have partnered …
Consumer Survey About COVID-19 and the Drastic Shift to Online Read More »
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants Read More »
We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …
Consumers Find their Personal Stories Mirrored in Reviews Read More »
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time is precious, so it’s no wonder we’d rather use the bathroom, let the dogs out, or do a few dishes than listen to some storyline …
78% More People Trust Reviews Than Ads. Here’s Why. Read More »
