Customer satisfaction matters for so many reasons, it’s hard to cover in a single blog post, but here goes. First and foremost, you want to retain customers, and an unhappy one is unlikely to make another purchase. Secondly, there’s the potential positive and negative implications of that customer telling their networks about you, aka word-of-mouth. …
Four Ways to Measure Customer Satisfaction Online Read More »
CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed Bath & Beyond and CamelBak.com. A move to mainstream distribution can be tough for an outdoor company, but a look at the first wave of consumer reviews indicates a solid future …
CamelBak Relay Reviews Point to a Solid Expansion Strategy Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. One of the categories that Channel Signal monitors and analyzes is running events. We aggregate online conversations about marathons, obstacle races, road races, etc. and break down the trends in the consumer …
Why Aren’t Running Companies Sponsoring the Color Run? Read More »
There are new rules of the game in the retail world, and it’s time to start playing by them or risk being demoted to the little leagues. Brands not playing by these rules may not think they’re feeling the effects, but the scales are tipping. Brands and retailers who don’t gain a better understanding of …
How Today’s Consumer Conversation Predicts Tomorrow’s Sales Read More »
This is an archived post. Channel Signal has transitioned into a product review monitoring platform to better serve our customers. If you are a brand, manufacturer or retailer, check us out at www.channelsignal.com. The running event season is at our doorstep. As you make your selection for which races to run this summer, we’d like …
Regardless of where you live, if you’ve listened to the news at all this year, you might have caught on that the winter of 2013-2014 has been a doozy. If you’ve looked at your Twitter or Facebook feed on the other hand, there’s not a frozen snowball’s chance in hell that you missed it. Starting …
Since its founding in 2000, CrossFit has shown explosive growth on all fronts: number of affiliate gyms, annual revenues, and online conversations. It’s seen such growth that it was propelled to number ten on our list of the top outdoor stories of 2013. CrossFit is a perpetually changing mix of aerobic exercise, gymnastics, and weight lifting, …
Why CrossFit Brands Should Aggregate Reviews to Maintain Growth Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. It seems all you hear about in the running world these days is those branded running events. You know what I’m talking about. The Color Runs, Warrior Dashes, Mud and Zombie Runs …
By The Numbers: The Explosive Growth of Running Events Read More »
Yoga, as we know it today, is a far cry from its origins in ancient India. Western yogis certainly enjoy the yogic benefits to the psyche, but the contemporary practice appears to be far more interested in the physical benefits. Much of what we see around the yoga conversation has to do with muscle tone and …
By The Numbers: The Growth of Yoga & How Yoga Brands Can Stay Competitive Read More »
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. It’s that time of year again. The holidays are over, the new year is nigh, and people the world over are reflecting on the foregone year with lists. There’s a “top” list …
