Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example. For all the love and brand loyalty built over the years, some consumers simply choose to go the alternate route. To not be one of …
The Worst Kind of One Star Product Review You Can Get Read More »
Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them for lunch, but just one half at a time. I’ve tried every which way to wrap the other half in plastic and save it for …
From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors? Read More »
As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways as brands and retailers plan for the busy shopping season. Be sure to check out the full survey, which was conducted in September with over …
Deloitte: Wealthiest Households to Spend $2,226 this Holiday Season Read More »
When designing buyer personas, guidebooks often recommend gathering information by finding people to interview. They talk about searching for candidates on sites like Craigslist. They even suggest offering an incentive in exchange for the interviewee’s time. But why should you have to find and vet people to interview when you have buyers who’ve had real experiences with …
Product Reviews are the Low Hanging Fruit in your Buyer Persona Design Read More »
Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of VoC is what we like to call “the true Voice of the Buyer”. While surveys and interviews are conducted with buyers, they are subject to …
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in the ecommerce space”, recently covered the subject. Past episodes have featured representatives from Amazon, Yahoo, Channel Advisor, Cisco, Alibaba, Etsy and Microsoft Bing. In this …
Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast] Read More »
It’s been a big year for Outdoor Retailer. In February, the group announced they’d be leaving the state of Utah due to a difference in perspective on public lands. More recently, they’ve disclosed that the show will be moving to Denver starting in 2018, and that they’ve acquired the Snow Show. Amid all of this, “OR” is celebrating 35 …
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different body types has come under fire from customers (“women don’t need to be categorized all the time”). Innovative? Sure. Wanted by the customer base? Apparently …
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment Read More »
Paul Kirwin to present among leaders from GE, Twitter, Pandora, Intel, Microsoft and Facebook Bringing together Chief Marketing Officers from major U.S. and global brands, Incite Marketing Summit West is the best brand-focused marketing conference of the year. Back for its 5th year, the event is custom-built for in-house marketing executives. With 60+ major brands, …
Channel Signal CEO Paul Kirwin to Speak at Incite Marketing Summit Read More »
