This article, written by Paul Kirwin, originally appeared on Forbes.com on September 14, 2021. Retailers have been facing constant change for the past decade, and that pace has only accelerated since Covid-19 struck. The rate of e-commerce penetration in the U.S. grew by 10 years in 90 days in 2020, reaching around 33%, according to …
Let’s throw it back to the 1983 holiday season for a moment. A new toy had arrived on the scene, and baby, it caused a storm! Xavier Roberts’ Cabbage Patch Kids debuted that year, and by November, they were in such high demand, and the supply was so scarce, that riots broke out in stores …
By now, you may have heard us talk about the 85/15 split. What we mean by this is that retailers who rely on reviews solely from their brand.com are only accessing 15% of the review landscape. And this is problematic. At a time when an epic battle between supply and demand is underway, brands have …
When the Ever Given, one of the world’s largest shipping containers got stuck in the Suez Canal in March, it was truly the icing on the pandemic cake. As Fortune writes, it became “a giant metaphor for a world that’s stuck—stuck in a lockdown, stuck awaiting a vaccine appointment, stuck wondering when our kids will …
This 2021 holiday season: it’s all about balance Read More »
Back in the day, before the internet, product reviews primarily came in the form of word-of-mouth referrals or recommendations. Consumer-to-consumer conversations that would inform and advise on a brand’s quality and reputation—research that could take days, weeks, or even months in some cases. In 1936, Consumer Reports came onto the scene and soon became the …
Tapping into consumer sentiment with product review aggregation Read More »
