This article appeared on forbes.com on May 25, 2021. Brands and retailers spend more than $1 trillion every year on marketing and advertising to get consumers to buy their products. They attract shoppers to their websites, create smarter experiences, entice them to select their products and usher them to the checkout area. Unfortunately, more times than not, …
Remember the great Vans shoe debate of 2017? If not, let’s quickly cover the basics. Twitter was aflutter debating whether the lace-ups pictured below were pink and white; or grey and teal. It turns out they were indeed pink and white, and poor photo quality caused people on ‘team teal’ to see the image differently …
You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and powerful ways. But what does that really look like? What can we really do for brands and businesses? Here are three things you might not know about Channel Signal: 1. …
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