We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …
Consumers Find their Personal Stories Mirrored in Reviews Read More »
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time is precious, so it’s no wonder we’d rather use the bathroom, let the dogs out, or do a few dishes than listen to some storyline …
78% More People Trust Reviews Than Ads. Here’s Why. Read More »
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up to this past year. CEO Paul Kirwin’s Book Continues to Receive Praise After it hit the shelves (and ebooks) in October of 2018, Paul Kirwin’s …
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries, the average is 10%. We also know that a staggering 90% of consumers read online reviews. Again, this could vary by industry, but these two …
What is the 10/90 Rule of Reviews? [Infographic] Read More »
