REQUEST A DEMO
LOG IN

Month: July 2018

Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)

Today's Consumer Journey / By

Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims made in ads, yet they are inundated with them. So much so that they ignore them—either with mind tricks or ad blockers. Or worse, consumers …

Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards) Read More »

High Rises in Manhattan

The Facebook & Wells Fargo Apology Tour of 2018

Today's Consumer Journey / By

Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are correcting our course. And we are back.” Are consumers buying it? Nope. Why? Because both of these left-footed behemoths didn’t climb down from their ivory towers and walk into the crowded …

The Facebook & Wells Fargo Apology Tour of 2018 Read More »

Scatter Chart Wireless Headphones

New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video]

Press Releases / By

To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …

New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »

Stanley PMI

Featured Client: Stanley

Case Studies / By

Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage everywhere. The Product Team uses advanced technologies, materials and research to extend their brands into the future while remaining rooted to the past. Channel Signal …

Featured Client: Stanley Read More »