webrooming

product review statistics brands

5 Product Review Facts You Probably Didn’t Know [Infographic]

Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used when consumers are considering a purchase. And they have a real impact on sales. 5 Current Product Review Facts Shoppers check them. 74% of Americans …

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2017 Retail Store Closures

Macy’s to CVS: Impressive List of 20 Retail Stores Closing in 2016-2017

Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to mass store closing announcements in the last six months. Here are the latest to join the list of retail stores closing in 2016 and 2017. 20 …

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WSJ: Both Online & Offline Shoppers Read Reviews Online

In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s because of new statistics from a Deloitte 2016 Holiday Online Poll: 66% of consumers read product reviews on websites 51% plan to use reviews online when …

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target product review omnichannel

REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …

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webrooming

“Webrooming” Means Revenue for Brick & Mortar Retailers

Like many people, I start most of my purchases online, webrooming. Webrooming is the process of using the internet to become more educated about a product before making a purchase. Typically, consumers will look at multiple websites, reviews, blog posts or forums to determine which product best fits their needs. Once the product has been …

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