We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to be astonishing, take a look at what major companies are spending on ads: Procter & Gamble ad spend: $6.71B (Bizjournals) L’Oreal ad spend $2.2B (Howmuch.net) The North Face ad spend: …
Consumers Find their Personal Stories Mirrored in Reviews Read More »
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then picked up by the media. Here’s the full story. A young mother wakes up to a surprise from her husband on Christmas morning: a Peloton …
Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …
Adobe Analytics reports the following for 2018: $6.2 billion in just online sales on Black Friday (traditionally a retail holiday). Up 19.7% over last year. $6.4 billion on Saturday and Sunday in between, a new record for the biggest online shopping weekend in the U.S., up 23.6% over last year. $7.9 billion in just online sales on Cyber Monday, …
$20.5 Billion in 4 Days & Why I Wrote a Book [Paul Kirwin] Read More »
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …
What do Brands do with Online Product Reviews? [VIDEO] Read More »
With an overwhelming 68% of all product reviews being very positive (5 stars) increasing the volume of your product reviews is critical to increasing sales of your products.Channel Signal recently conducted a survey of over 140,000 product reviews in the outdoor industry. The below video describes why volume is so important. The more reviews any …
The Average Breakout of Product Reviews (1 to 5 Stars) [VIDEO] Read More »
What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …
In our last video blog, we talked about the importance of measuring product reviews during the product development phase. But how can you use product reviews once a product is in the sales cycle to see how you stack up against competition? If you’ve ever taken a Business 101 class, you’ll know that performing a …
How to do a Competitor SWOT Analysis [Fuelband Example – VIDEO] Read More »
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product is a long-term success. Very early in the product development stages, you should be analyzing your competitors’ products. Watch the video to understand how Channel Signal …
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO] Read More »
So you think you know product reviews? Read this blog or watch this video and we guarantee you’ll learn something new. These are the latest stats about product reviews and product review usage by shoppers. Brands and retailers who aren’t paying attention to theirs, take heed. What Consumers Look For Over 90% of Americans read …
You Thought You Knew: Product Review Usage [VIDEO/STATISTICS] Read More »
