A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to the Bottom“. Matt addresses the issue of widespread discounting during the holiday season. He says 2018 was the “most promotional” on record, with discounting happening …
For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and brick & mortar channels. However, it’s like looking in the rear view mirror while driving. Point-of-sale data is what happened and doesn’t record what is …
Quantifying User Experience in 2019 Means Predictive Analytics Read More »
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields Select exactly the criteria you want to analyze with our new multi-select tool. Filter Out Duplicate Reviews Review syndication might be great for marketing …
