Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different body types has come under fire from customers (“women don’t need to be categorized all the time”). Innovative? Sure. Wanted by the customer base? Apparently …
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment Read More »
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate to measuring customer satisfaction with product reviews? One of the most actionable and influential metrics a brand can use to measure satisfaction is product reviews. But a …
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere Read More »
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and other websites have used algorithms to determine which reviews will help the customer make a decision to buy. At Channel Signal, we make it our …
We are in the process of testing and introducing Version 2 of Channel Signal. In reviewing that performance, which is very good and getting great, I was reminded about the amount of junk in social media. It comes from Google AdWords advertising, content farms, affiliate marketing sites and from consumers talking to themselves about almost …
