Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t be spent on extracting, transforming, analyzing and presenting analytics. It should be spent acting upon the insights garnered. And if you’re a brand or manufacturer, one …
How Your Departments Use Aggregated Product Reviews [VIDEO] Read More »
CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed Bath & Beyond and CamelBak.com. A move to mainstream distribution can be tough for an outdoor company, but a look at the first wave of consumer reviews indicates a solid future …
CamelBak Relay Reviews Point to a Solid Expansion Strategy Read More »
Okay. I’ve thought a lot about this post. The Smartwool Experiment. If you don’t know what it is, go to Beck Tench’s blog, The Smartwool Experiment. You should read up. Why? Because if companies don’t learn this lesson it will happen to them in the outdoor recreational space.First, SmartWool is a very good company. Have followed …
Silence and Consequences: The Smartwool Experiement Read More »
