Two Weeks We are closing in on the two-week mark since President Trump announced a state of national emergency due to the Coronavirus pandemic here in the U.S. and we are already seeing widespread impact on the American economy. While it’s still early in this crisis, there are already signs that this may reshape the …
Experts Predict Uptick in Online Shopping Amid COVID-19 Crisis Read More »
Note: At Channel Signal, we are aware of the worldwide concern over the Novel Coronavirus and the safety of the people. We are sensitive to public health concerns but we also recognize the concerns for our economy. Health and Finances are very much tied together as part of our overall wellbeing. Therefore, we have partnered …
Consumer Survey About COVID-19 and the Drastic Shift to Online Read More »
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used when consumers are considering a purchase. And they have a real impact on sales. 5 Current Product Review Facts Shoppers check them. 74% of Americans …
5 Product Review Facts You Probably Didn’t Know [Infographic] Read More »
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us, with a range of holidays and events to capitalize on. Key Summer Selling Dates May Summer Sports: The first of May marks the unofficial start of …
From Mother’s Day to Back to School: The Bigger Meaning for Brands Read More »
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and other websites have used algorithms to determine which reviews will help the customer make a decision to buy. At Channel Signal, we make it our …
Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …
REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy Read More »
