No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing sales, what are brands missing when they don’t measure reviews about their products?
A successful business includes finding a problem someone is willing to pay to solve. It sounds easy, but coming up with new problems to solve can be difficult. What is even more difficult is finding the right solution. Fortunately for us, there are many resources that leverage the sentiment of the crowd to not only …
If I had a nickel for every company who’s said they don’t need to measure consumer feedback because they “read reviews every day”, I’d have at least a five-spot. Coffee, anyone? I don’t care who or how many people within your company are reading your product reviews. Until they are aggregated into one platform that …
79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by eCommerce sites. This real-time volume of information supplied by consumers who have purchased a product is gold. Gold on two fronts. 1. Product Performance metrics …
Whiteboard Wednesday: The Power of Product Reviews [VIDEO] Read More »
