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5 Ways Marketers are Using Product Reviews in Advertising

The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key metric for all departments. Take marketing, for example. We love how ingenious these marketers have been in incorporating product reviews in advertising messages, from retargeting ads to …

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Owlet Case Study

Owlet Case Study: How Do You Know If Your Marketing Message Is Working?

Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” This well known quote from John Wanamaker is commonly used to describe the inability of companies to know which marketing …

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