Consumers are tired of soft pants, Zoom calls, Netflix, and a lack of face-to-face connection. And they want to move, move into the real world, and a lifestyle that they might have neglected before the pandemic. Consumers are anxious to make things right. That means buying stuff that matters to them; running shoes, e-bikes, yoga …
As has been often stated, 82% of consumers trust product reviews in the purchasing cycle (Pew). Their trust is second only to friends and family, by a single percentage point. That alone should tell you why product reviews matter. But let’s dive a little deeper into their importance to different stakeholders. To Consumers As word-of-mouth …
Why Product Reviews Matter More Than Ever in 2019 Read More »
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and other websites have used algorithms to determine which reviews will help the customer make a decision to buy. At Channel Signal, we make it our …
