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design flaws

product design awards

Product Design Awards vs. Product Reviews for Those Same Products

Experience Driven Strategy / By

As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t we think of that?”. From sustainable products to throwback redesigns and a plethora of gadgets connected to the IoT, this year’s batch of gold, silver …

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Sun Chips Compostable Bags

What Ever Happened to the Sun Chips® Compostable Bag?

Case Studies / By

File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …

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