REQUEST A DEMO
LOG IN

departments

Omni-Channel Environment

How Consumers Use Product Reviews in Today’s Omni-Channel Environment

Today's Consumer Journey / By

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …

How Consumers Use Product Reviews in Today’s Omni-Channel Environment Read More »

Stock Predictions

Study: Product Reviews the Newest Predictive Stock Indicator

Experience Driven Strategy / By

Amazon first started allowing consumers to post product reviews in 1995. Ever since then, product reviews have steadily been gaining traction as a business performance metric. Every department of a B2C product company can use the information gained from measuring reviews: Sales teams push the products reviewers love into sales channels, knowing they will be making a bigger …

Study: Product Reviews the Newest Predictive Stock Indicator Read More »

product review actions

What do Brands do with Online Product Reviews? [VIDEO]

Experience Driven Strategy / By

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …

What do Brands do with Online Product Reviews? [VIDEO] Read More »