customer experience

customer-experience puzzle

Companies Call it the Most Exciting Business Opportunity Today, but What’s Missing? [VIDEO]

Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …

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Retail Closures Timeline

American Apparel to Walgreens: A Timeline of 52 Mass Retail Store Closures Announced 2016 to February 2018

As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers shared closure plans with the public. One after another…almost as fast as you can “buy now with one click”, the effect of Amazon and e-commerce is now the elephant in …

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Brands Out of Touch

U.S. Advertising Statistics Wildly Out of Touch with Consumers

U.S. advertising statistics are drastically¬†out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …

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