For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the most actionable charts in our platform to date, and was created at the urging of one of our most advanced clients. It creates immense value for all Channel Signal users. …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video] Read More »
In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care more about the sluggish recovery from the recession than about Bush’s success in Desert Storm. Political strategist James Carville coined the phrase “the economy, stupid”. That strategy won the White House for …
Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People Read More »
Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them for lunch, but just one half at a time. I’ve tried every which way to wrap the other half in plastic and save it for …
From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors? Read More »
One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your products are doing in relation to the competition includes monitoring common themes that pop up in negative and positive reviews, understanding what customers are searching …
In our last video blog, we talked about the importance of measuring product reviews during the product development phase. But how can you use product reviews once a product is in the sales cycle to see how you stack up against competition? If you’ve ever taken a Business 101 class, you’ll know that performing a …
How to do a Competitor SWOT Analysis [Fuelband Example – VIDEO] Read More »
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product is a long-term success. Very early in the product development stages, you should be analyzing your competitors’ products. Watch the video to understand how Channel Signal …
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO] Read More »
