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super-bowl-commercials-2020

2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants

Power of the Consumer / By

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl ad. Here are three Super Bowl commercials from 2020, a synopsis of their storylines, and then the storylines consumers really care about, as revealed in …

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Brands Out of Touch

U.S. Advertising Statistics Wildly Out of Touch with Consumers

Today's Consumer Journey / By

U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …

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